FOR IMMEDIATE RELEASE
FORD GUM ANNOUNCES 2006 EASTER GUM & CANDY LINEUP
Ford Gum & Machine Company, the annual leader in Easter Gum sales*, has announced its lineup of Easter Gum & Candy for 2006. New for the 2006 Easter line is YOWSER!! BUBBLE GUM EGGS with CANDY YOLKS featuring a bubble gum flavored, liquid filled center. Each piece is individually wrapped making them perfect for egg hunts and Easter baskets. The YOWSWERS!! BUBBLE GUM EGGS with CANDY YOLK centers come in a 4-oz bag of assorted pastel colors, with 16 pieces per bag.
LIQUID FILLED YOWSER!! BUBBLE GUM EGGS with CANDY YOLKS are packaged in colorful, eye-catching display graphics for high store visibility and impulse sales.
The 2006 Easter line features the only SUGAR FREE Bubble Gum Eggs available for the Easter season — YOWSER!! SUGAR FREE BUBBLE GUM EGGS. These sugar free bubble gum eggs are perfect for Easter baskets and feature 10-oz. of speckled sugar free bubble gum eggs in an attractive resealable, clear tub.
Also available are the pink and blue HOP ‘n DROP Gumball Machines that contain 8-oz. of HOP ‘n DROP pastel gumballs, stand 10-inches tall and feature a spiral drop chute dispenser imprinted with a colorful Easter pattern. HOP ‘n DROP Gumballs are a perfect companion to the HOP ‘n DROP Gumball Machine or a great Easter treat on its own. They come packaged in a colorful, resealable clear tub that contains 18-oz. of assorted pastel gumballs.
The best selling CAROUSEL CARROT BUBBLE GUM and the CAROUSEL BUBBLE GUM MINI-EGGS CARTON single and multi-packs will again be available in 2006. Other Easter products include the LARGE SIZE EASTER BUBBLE GUM EGGS CARTON, the EASTER BUBBLE GUM EGGS 6-oz. BAG, the EASTER POPITZ PUSH-BUTTON GUMBALL DISPENSERS, the JUNIOR BUNNY GUMBALL DISPENSER, PASTEL SNACK DISPENSERS and the miniature EASTER PIXIE CANDY DISPENSER.
“Increased retail distribution coupled with new product introductions continued to keep Ford Gum #1 in Easter Gum Sales for 2005,” explained Steve Gold, Senior Vice President of Sales & Marketing. “We expect to achieve our strongest Easter sales ever in 2006.”
“The success of our Easter gum products shows that the concept of Easter as a holiday of chocolate bunnies and jelly beans is clearly changing,” explains Gold. “Consumers are looking for more unique items to fill their baskets. By providing new and innovative products with attractive price points, Ford is continuing to drive the growth of the Easter gum products category and giving retailers a new and non-traditional product option.”
Ford Gum’s Easter 2006 line-up features:
YOWSER!! BUBBLE GUM EGGS with CANDY YOLKS
Perfect for Easter baskets and egg hunts! 4-oz. of pastel colored speckled bubble gum flavored eggs filled with a liquid candy center. 16 individually wrapped pieces per bag. Packed 24 4-oz bags per case. MSRP $0.99.
YOWSER!! SUGAR FREE BUBBLE GUM EGGS
Perfect for Easter baskets and egg hunts! 10-oz. of speckled sugar free bubble gum eggs in a colorful resealable, clear tub. Packed 12 per case. MSRP $3.99.
HOP ‘n DROP GUMBALL MACHINES
Each 10-inch tall machine features a spiral drop chute dispenser imprinted with a colorful Easter pattern. Machines contains 8-oz. of HOP ‘n DROP assorted pastel gumballs. Packed in mixed cases of pink and blue machines — 8 per case. MSRP $7.99—$9.99.
HOP ‘n DROP GUMBALLS
Packaged in an attractive resealable clear tub featuring 18-oz. of assorted pastel gumballs. The perfect companion to HOP ‘n DROP Gumball Machines or a terrific treat by itself. Packed 12 per case. MSRP $3.99.
CARROT BUBBLE GUM
A transparent plastic carrot with removable top and filled with 2.5 oz. of assorted color, fruit flavored speckled bubble gum eggs. Packed 2-15 count displays per case. MRSP $0.99.
Push-Button Gumball Dispensers with 15 Gumballs Each 12-piece counter display contains two delightful Easter characters in colorful blister card packages. All blister cards include Easter games and riddles and 15 assorted gumballs. Refills with standard size gumballs. One 12-Piece Counter Display Per Case. MSRP $1.99.
BUBBLE GUM MINI-EGGS CARTON
A 36-count display box designed for greater on-shelf visibility and impact, these clear plastic egg cartons hold one dozen pastel colored mini bubble gum eggs. Packed 6 display boxes per case. MSRP $0.39—$0.49.
BUBBLE GUM MINI-EGGS CARTON 3-PACK
A 2.7 oz. cello hanging bag that holds 3 individual packages of mini-egg cartons each with a dozen gumballs. Packed 24 bags per case. MSRP $0.99.
LARGE SIZE BUBBLE GUM EGGS CARTON
Clear, plastic carton filled with a dozen assorted pastel colored, large size bubble gum eggs. Each clear pack weighs 2.4 oz. and is packed 2-24 count displays per case. MRSP $0.99.
EASTER BUBBLE GUM EGGS BAG
This brightly colored, laydown bag contains 6 oz. of assorted color, fruit flavored, speckled bubble gum eggs. Packed 12 bags per case. MRSP $0.99.
JUNIOR BUNNY GUMBALL DISPENSER
Just turn the knob on this 6 inch tall plastic bunny and out comes a colorful bubble gum gumball. Comes filled with 4 oz. of assorted fruit flavored gumballs. Packed in 3 assorted colors per printed display shipper. MRSP $2.99.
PASTEL SNACK DISPENSER
9 inches tall, this machine comes in 3 assorted pastel colors. A lever flips to dispense a variety of snacks and candies. Each dispenser is packed in a full color display box, 6 per case. MRSP $3.99—$4.99.
EASTER PIXIE CANDY DISPENSER COUNTER DISPLAY
The world’s smallest working gumball machine. Each counter display holds a pastel assortment of 24 shrink-wrapped Easter Pixie candy dispensers filled with 3/4 oz. of candy. Each Pixie carries a Happy Easter message. MRSP $0.99.
For more information contact Ford Gum & Machine Co. 640 Margate Drive, Lincolnshire, IL 60069. Phone: 847-955-0003. Fax: 847-955-0004.
*Data from IRI Total US Unit Sales F/D/MX 8-weeks ending 3/27/05.
Steve Gold, Sr. V.P. Sales & Marketing
Ford Gum & Machine Company, Inc.