SEPTEMBER 2005

FOR IMMEDIATE RELEASE


FORD GUM INTRODUCES SUGAR FREE POMEGRANATE/BLUEBERRY FLAVOR GUM

Ford Gum & Machine Company has introduced new sugar free POMEGRANATE POWER GUM made with natural pomegranate extract and wild blueberries. The combination of pomegranate and blueberry flavors offer consumers an “exotic” and “refreshing” taste explosion that is simultaneously “fruity and tangy”.

Pomegranates contain a high level of powerful natural antioxidants that guard against free radicals, the harmful chemicals in the blood that can cause heart disease, premature aging, Alzheimer's disease and cancer.

The antioxidant benefits of pomegranates have rallied the popular press and health conscious individuals to dub pomegranates the newest “super-food”. This wide spread media coverage and strong consumer word of mouth is helping to drive the current Pomegranate trend. Pomegranates are already being used in an array of recipes and treats.

“The growth of the functional gum market has been dramatic over the past several years,” says Steve Gold, Sr. Vice President Sales & Marketing. “This growth is being driven by consumers who are looking for ‘good for you’ products such as vitamin enriched, quit smoking and appetite suppressant gums. As the only manufacturer of sugar free gumballs, Ford Gum has stepped up to meet the demand of creating new products offering functional benefits as well as being sugar free”.

Each piece of POMEGRANATE POWER GUM is sweetened with sugar free xylitol, a low calorie sweetener that may reduce the risk of tooth decay. Sugar free gum now accounts for 68% of the entire gum market* and showed 10-percent growth during the past year.

POMEGRANATE POWER GUM comes in a colorful 12-count display box with 12 displays per case. MSRP $0.99.

For more information on any Ford Gum products, contact Ford Gum & Machine Company, Inc., Sales & Marketing offices at 640 Margate, Lincolnshire, IL 60069. Phone: 847-955-0003. Fax: 847-955-0004. E-mail: sales@fordgum.com. Web: www.fordgum.com.

* IRI/NCA $ Sales F/D/MX, 52 weeks ended 3/20/05

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Corporate Contact:
Steve Gold, Sr. V.P. Sales & Marketing
Ford Gum & Machine Company, Inc.
(847) 955-0003
sales@fordgum.com

Media Contact:
Harmon Berns
Paramark
(847) 441-5948
harmon.berns@comcast.net