FOR IMMEDIATE RELEASE
FORD GUM DEBUTS LUNCH BOX TACO FACTORY GUMMIES
Building on the success of its popular Lunch Box Gummies, Ford Gum & Machine Company has added LUNCH BOX TACO FACTORY GUMMIES to its Gummi product line. Each LUNCH BOX TACO FACTORY contains ingredients to make 4 complete gummi tacos including: “Taco shells” with a peach flavor; “Taco meat” with a cherry flavor; “Cheese” in a lemon flavor; “Tomatoes” with a strawberry flavor; and “Lettuce” with a watermelon flavor.”
LUNCH BOX TACO FACTORY GUMMIES is a fun, kid friendly product. They love the great taste and the fact that they are encouraged to play with their food as they build their own taco. Each box features Taco “recipes” on the back. The bright, colorful packaging and display box are designed to “get noticed” whether sold on the shelf or counter.
Gummies have become a solid growth category with non-chocolate chewy candy now a $650 million market segment representing 29 % of all non-chocolate candy dollars spent*.
“Our Lunch Box Gummies have been one of Ford Gum’s most successful new product launches and we anticipate the same success for our new LUNCH BOX TACO FACTORY GUMMIES,” says Steve Gold, Sr. Vice President Sales & Marketing. “Kids love the unique shapes, resembling real life foods, and the many different flavors and textures that are in each package. A package of LUNCH BOX TACO FACTORY GUMMIES includes sweet and sour flavors and a variety of gummi textures and shapes so that every child can play with and enjoy the product in his/her own way. The bottom line is that the product shapes and packaging, combined with the variety of flavors and textures, makes this a FUN and INTERACTIVE treat.”
The LUNCH BOX TACO FACTORY GUMMIES package looks like a pre-packaged box lunch with “high Impact” graphics and strong colorful packaging that makes it easy to merchandize. Each package comes packed in a convenient 12-count display box with 12 displays per case. MSRP is $0.99 cents.
* IRI/NCA $ Sales F/D/MX, 52 weeks ended 3/20/05
Steve Gold, Sr. V.P. Sales & Marketing
Ford Gum & Machine Company, Inc.