JUNE 2006

FOR IMMEDIATE RELEASE


FORD GUM ANNOUNCES 2007 EASTER GUM & CANDY LINEUP

LINCOLNSHIRE, IL — Ford Gum & Machine Company, the leader in Easter Gum sales, has announced its lineup of Easter Gum & Candy for 2007. New for next years’ Easter season are the EASTER EGG SURPRISE LOLLIPOPS, EASTER BUNNY EGG HEAD FAMILY, EASTER ROLLY POP 2-PACK and the BUNNY GUMBALL MACHINE COIN BANK.

EASTER EGG SURPRISE LOLLIPOPS are a colorful, shrink-wrapped Easter basket that holds three 15 gram lollipops, each covered with a psychedelic Easter egg. The plastic egg easily opens to reveal the lollipop that features a “surprise” bubble gum center. The egg can be easily closed so the lollipop can be used later.

The EASTER BUNNY EGG HEAD FAMILY features three large plastic eggs with 4-color Easter bunny graphics packed in a clear Easter egg carton. Each Bunny Egg Head has removable ears so that a child can expose the pour-spout and pour the 40 grams of flavorful Easter candy powder into their hands and mouths.

EASTER ROLLY POP 2-PACK is a two-pack of Rolly Pops, the popular flavored liquid candy that rolls directly on to the tongue. This is a perfect Easter treat for kids.

The BUNNY GUMBALL MACHINE COIN BANK is a large 9 1/4-inch coin operated Gumball Machine that includes 4-oz. of pastel bubble gum. The machine accepts pennies, nickels, dimes or quarters and is an excellent vehicle for teaching kids how to save money.

Also new for Easter 2007, Ford Gum is offering its popular BUBBLE GUM MINI-EGGS CARTON in a 4-PACK of mini-egg cartons packaged in a colorful CELLO-HANGING BAG.

In addition, the 2007 Easter line offers the only SUGAR FREE Bubble Gum available for the Easter season — YOWSER!! SUGAR FREE BUBBLE GUM EGGS. These sugar free bubble gum eggs are perfect for Easter baskets and feature 10-oz. of speckled sugar free bubble gum eggs in an attractive resealable, clear tub.

The popular pink and blue HOP ‘n DROP Gumball Machines that contain 8-oz. of HOP ‘n DROP pastel gumballs, stand 10-inches tall and feature a spiral drop chute dispenser imprinted with a colorful Easter pattern will again be available. HOP ‘n DROP Gumballs are a perfect companion to the HOP ‘n DROP Gumball Machine or a great Easter treat on its own. They come packaged in a colorful, resealable clear tub that contains 18-oz. of assorted pastel gumballs.

The best selling CAROUSEL CARROT BUBBLE GUM and the CAROUSEL BUBBLE GUM MINI-EGGS CARTON single and multi-packs will again be available in 2007. Other Easter products include the LARGE SIZE EASTER BUBBLE GUM EGGS CARTON, the EASTER BUBBLE GUM EGGS 6-oz. BAG, the EASTER POPITZ PUSH-BUTTON GUMBALL DISPENSERS, the JUNIOR BUNNY GUMBALL DISPENSER, PASTEL SNACK DISPENSERS and the miniature EASTER PIXIE CANDY DISPENSER.

“Increased retail distribution coupled with new product introductions and an average key item sell-through of over 90% continues to keep Ford Gum #1 in Easter Gum Sales,” explains Steve Greene, Vice President of Sales. “We expect to achieve our strongest Easter sales ever in 2007.”

“The success of our Easter gum products shows that the concept of Easter as a holiday of chocolate bunnies and jelly beans is clearly changing,” explains Greene. “Consumers are looking for more unique items to fill their baskets. By providing new and innovative products with attractive price points, Ford is continuing to drive the growth of the Easter gum products category and giving retailers a new and non-traditional product option.”

The Complete Ford Gum Easter 2007 line features:

NEW!
EASTER EGG SURPRISE LOLLIPOPS

A colorful, shrinkwrapped Easter basket that holds three 3.5-inch lollipops, each covered with a psychedelic Easter egg. The plastic egg easily opens to reveal the lollipop that features a “surprise” bubble gum center. The egg can be quickly closed so the lollipop can be used later. Case Pack: 2/12. SRP $0.99.

NEW!
EASTER BUNNY EGG HEAD FAMILY

Features three large plastic eggs with 4-color Easter bunny graphics packed in a clear Easter egg carton. Each Bunny Egg Head has removable ears so that a child can expose the pour-spout and pour the flavorful Easter candy powder into their hands and mouths. Case Pack: 2/12. SRP $0.99.

NEW!
EASTER ROLLY POP 2-PACK

A two-pack of Rolly Pops, the popular flavored liquid candy that rolls directly on to the tongue. This is a perfect Easter treat for kids. Case Pack: 3/12. SRP $1.49.

NEW!
BUNNY GUMBALL MACHINE COIN BANK

A large 91/4-inch coin operated Gumball Machine that includes 4-oz. of pastel bubble gum. The machine accepts pennies, nickels, dimes or quarters and is an excellent vehicle for teaching kids how to save money. Case Pack: 1/12. SRP $5.99.

NEW!
BUBBLE GUM MINI-EGGS CARTON 4-PACK in

A 4-PACK of mini-egg cartons packaged in a CELLO-HANGING BAG. Case Pack: 1/24. SRP: $.99.

BUBBLE GUM MINI-EGGS CARTON
A 36-count display box designed for greater on-shelf visibility and impact, these clear plastic egg cartons hold one dozen pastel colored mini bubble gum eggs. Packed 6 display boxes per case. SRP $0.39—$0.49.

BUBBLE GUM MINI-EGGS CARTON 3-PACK
A 2.7 oz. cello hanging bag that holds 3 individual packages of mini-egg cartons each with a dozen gumballs. Packed 24 bags per case. SRP $0.99.

LARGE SIZE BUBBLE GUM EGGS CARTON
Clear, plastic carton filled with a dozen assorted pastel colored, large size bubble gum eggs. Each clear pack weighs 2.4 oz. and is packed 2-24 count displays per case. SRP $0.99.

YOWSER!! SUGAR FREE BUBBLE GUM EGGS
Perfect for Easter baskets and egg hunts! 10-oz. of speckled sugar free bubble gum eggs in a colorful resealable, clear tub. Packed 12 per case. MSRP $3.99.

HOP ‘n DROP GUMBALL MACHINES
Each 10-inch tall machine features a spiral drop chute dispenser imprinted with a colorful Easter pattern. Machines contains 8-oz. of HOP ‘n DROP assorted pastel gumballs. Packed in mixed cases of pink and blue machines — 8 per case. MSRP $7.99—$9.99.

HOP ‘n DROP GUMBALLS
Packaged in an attractive resealable clear tub featuring 18-oz. of assorted pastel gumballs. The perfect companion to HOP ‘n DROP Gumball Machines or a terrific treat by itself. Packed 12 per case. MSRP $3.99.

CARROT BUBBLE GUM
A transparent plastic carrot with removable top and filled with 2.5 oz. of assorted color, fruit flavored speckled bubble gum eggs. Packed 2-15 count displays per case. MRSP $0.99.

EASTER POP•ITZ™
Push-Button Gumball Dispensers with 15 Gumballs Each 12-piece counter display contains two delightful Easter characters in colorful blister card packages. All blister cards include Easter games and riddles and 15 assorted gumballs. Refills with standard size gumballs. One 12-Piece Counter Display Per Case. MSRP $1.99.

EASTER BUBBLE GUM EGGS BAG
This brightly colored, laydown bag contains 6 oz. of assorted color, fruit flavored, speckled bubble gum eggs. Packed 12 bags per case. MRSP $0.99.

JUNIOR BUNNY GUMBALL DISPENSER.
Just turn the knob on this 6 inch tall plastic bunny and out comes a colorful bubble gum gumball. Comes filled with 4 oz. of assorted fruit flavored gumballs. Packed in 3 assorted colors per printed display shipper. MRSP $2.99.

PASTEL SNACK DISPENSER
9 inches tall, this machine comes in 3 assorted pastel colors. A lever flips to dispense a variety of snacks and candies. Each dispenser is packed in a full color display box, 6 per case. MRSP $3.99—$4.99.

EASTER PIXIE CANDY DISPENSER COUNTER DISPLAY
The world’s smallest working gumball machine. Each counter display holds a pastel assortment of 24 shrink-wrapped Easter Pixie candy dispensers filled with 3/4 oz. of candy. Each Pixie carries a Happy Easter message. MRSP $0.99.

Corporate Contact:
Steve Greene, Sr. V.P. Sales & Marketing
Ford Gum & Machine Company, Inc.
Phone: 847-955-0003
E-mail: sales@fordgum.com

Ford Gum & Machine Company is the only manufacturer of sugar-free gumball products and is a leading producer of premium gum and confectionery products including the full line of Carousel brand Gumball machines and refills. For more information contact Ford Gum & Machine Company, Inc., Sales & Marketing 640 Margate Drive, Lincolnshire, IL 60069.  Phone: 847-955-0003.  Fax: 847-955-0004.  www.fordgum.com. Email: sales@fordgum.com.