FEBRUARY 2007

FOR IMMEDIATE RELEASE


NEW HALLOWEEN NOVELTY CANDY LINE FROM FORD GUM

LINCOLNSHIRE, IL — Ford Gum & Machine Company is debuting an all-new Carousel® line of Halloween Novelty Candies for 2007. The complete 2007 Halloween product line includes 10 NEW ITEMS and has been specifically designed to create exceptional consumer value while allowing for high retailer margins with a variety of unique styles and flavors. All items are top quality aimed at evoking a fun consumer experience.

Halloween candy is now purchased for a wide range of activities from ‘trick or treating’ and ‘children’s gifts’ to Halloween ‘party favors’, ‘personal consumption’ and ‘sharing.’ The National Retail Federation ranks Halloween the 3rd Largest Party Day, after New Years Eve & the Super Bowl.

“The new Halloween product offering clearly demonstrates Ford Gum’s commitment to expanding our share of the $2 Billion Halloween Candy Category”, says Steve Greene, Vice President of Sales & Marketing. “Halloween candy sales have increased every year since 2002 and Non-Chocolate Halloween themed candy sales were up 15.2% in 2006*. Carousel’s Halloween line is aimed at kids looking for uniquely different candy and perfect for retailers looking for novelty products that are profitable and easy to sell.”

The 2007 Halloween line is made up of five laydown bag and five novelty items and includes:

Crunchin’ Cracklin’ Popping Candy:
Single Serving 1 gram packages of Popping Powder Candy in a Laydown Bag. Perfect for trick or treaters and as great Halloween Party Favors. 70 pieces, 2.5oz Bag; Case Pack 24; SRP: $1.99.

Chewy Gooey Ghosts:
Marshmallow treats with a sweet gooey gummy center in a Laydown Bag. Perfect for trick or treaters and Halloween party favors 5 piece, 5g packages; 45 pieces,8.oz Bag. Case Pack 24; SRP: $2.99.

Spooktacular Skull Pops:
Sour Tricks and Sweet Treat skull shaped lollipops in a laydown bag. Each Pop is two colors. A trick or treat and party favors delight. 65 pieces,18.4oz Bag.Case Pack 24. SRP: $3.99.

Freaky Face Pop:
Wacky witch lips, ear pacifier, and icky eyeball ring lollipops In a Laydown Bag. Assorted styles & flavors. Perfect for trick or treaters and party favors. 76 pieces, 4g – 13g each/, 23 oz. Bag. Case Pack 24. SRP: $5.99.

Gruesome Gummies:
Individually wrapped 10g. gummie candy designed to look like body parts. Comes in laydown bag. Five Sweet & Delicious assorted styles: eyes, nose, mouth, finger and ear. For Trick or Treaters and party favors. 52 pieces, 18.4oz. Bag. Case Pack 24; SRP: $5.99.

Frightful Lips Lollipops:
Frightful lips in 2 assorted styles: Vampire & Princess. Lips include a delicious sweet Lollipop Pacifier to enjoy while in costume. Cardboard mask is 3”x4”; 27g of candy. Case Pack 2/20; SRP: $0.59.

Spooky Halloween Heads:
Includes three 3-inch collectible plastic Halloween Heads filled with 15g each of SOUR POWDER CANDY. Character Head Pops open to Pour out sour powder treats. Delicious Sour Cherry, Sour Green Apple, and Sour Grape flavors. A great Halloween gift item! 45g. of candy. Case Pack 2/12; SRP: $0.99.

Pumpkin Patch Lollipops:
Includes three 2 ¼” collectible plastic Halloween Pumpkins that easily open to expose a sweet lollipop. Each 15g Lollipop includes a Surprise Bubble Gum Center. Pumpkins can be re-closed to save the lollipop for later. A good gift item. 45g. of candy. Case Pack 2/12; Counter Display. SRP: $0.99.

Creeping Creeper Flashlight with Candy:
Halloween just got safer with these 3 assorted style FLASHLIGHTS: Jack-O-Lantern, Frankenstein and Dracula. Includes 2 Button-Cell Batteries and “TRY ME” switch for bright working flashlight. Halloween dextrose candy shapes can easily be dispensed to eat. Terrific gift item or party favor. 15g. of candy. Case Pack 2/24; SRP: $0.99.

Halloween Safety Light Wand with Candy:
Perfect for trick or treating, this SAFETY TOY will light the way on Halloween night! Goes with ANY costume! Makes a great gift item. Includes 2AA Batteries and “TRY ME” switch for dazzling light show. Door on Pumpkin allows easy access to delicious dextrose candy treats. 20g. of candy. Case Pack 1/24; SRP: $1.99.

*NCA IRI Report 11/5/06

Ford Gum & Machine Company is the only manufacturer of sugar-free gumball products and is a leading producer of premium gum and confectionery products including the full line of Carousel brand Gumball machines and refills. For more information contact Ford Gum & Machine Company, Inc., Sales & Marketing 640 Margate Drive, Lincolnshire, IL 60069.  Phone: 847-955-0003.  Fax: 847-955-0004.  www.fordgum.com. Email: sales@fordgum.com.